Do you already have some customers who are totally obsessed with you and your products? Like almost to the point where you are a little concerned about their bank statement after they visit your booth at a craft show?! I like to call these fabulous peeps, Super Fans! These are the best kind of customers […]
Feeling stuck? Get those ideas flowing again!
We have all been there. You know, that yucky place where you feel stuck and have no idea what to do next. You have so many ideas but they just don’t want to come out. I call it “idea constipation”! I know the analogy is kinda gross, but I know you can probably relate! […]
My Exciting Etsy Announcement!
I had the honour of being selected by Etsy to come down to their gorgeous head office in Brooklyn last week to be a part of an exciting new pilot program, Etsy Educators. When I received the invitation I was beyond trilled because working with Etsy is pretty much my biggest crafty dream! They have […]
Selling to Stores. How to Get Your Foot in the Door!
Selling to boutiques is a great way to grow your crafty business. BUT, it can also be very nerve wracking and scary as hell! Here is a simple step by step guide to get you started. Create a list of stores that you would most like to carry your line. To make sure you […]
Be Your Own Publicist! (BYOP)
Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist? Fear not beautiful crafty entrepreneur! You can DIY…and […]