I had the honour of being selected by Etsy to come down to their gorgeous head office in Brooklyn last week to be a part of an exciting new pilot program, Etsy Educators. When I received the invitation I was beyond trilled because working with Etsy is pretty much my biggest crafty dream! They have […]
Selling to Stores. How to Get Your Foot in the Door!
Selling to boutiques is a great way to grow your crafty business. BUT, it can also be very nerve wracking and scary as hell! Here is a simple step by step guide to get you started. Create a list of stores that you would most like to carry your line. To make sure you […]
Be Your Own Publicist! (BYOP)
Do you feel like you could really use some public recognition right about now? Are you frustrated that your peers are getting covered in the media and you are not? Worried that the only way to get some coverage is to shell out for an expensive publicist? Fear not beautiful crafty entrepreneur! You can DIY…and […]
Make It Vancouver! This Weekend!
It is always an exciting time of year when the first signs of spring start to appear. The days start to get a little bit longer, cherry blossoms bloom, and tiny, bright green leaves poke their heads out. It is also the time when 110 of Canada’s brightest artisans and crafters show off their fresh […]
How the Heck do Your Customers Find You Online?!!
Your brain on social media! Scary! The way people will find you online will be a combination of many things. Some of these ways may surprise you, but most will be because this is where you are putting your focus and energy. The tricky part is discerning what to concentrate on, because now there are […]